ការផ្សាយពាណិជ្ជកម្ម Advertisement

            Business in Cambodia is very competitive nowadays; if a business wants to succeeds; and therefore, it must be adverted through the media, in newspapers or on the radio or television. Advertisement can be used to advertise businesses, products, jobs, and courses, as well as provide information about subjects like health and the environment.

            If we want to sell our goods, the first purpose of our advertisement must tell customers about them. People will only want products if they know about them. Once people are interested; however, they may want to know more information. If they do, then our advertisement must try to satisfy this needed and provided it. But how should we select the information?

            If the first purpose of our advertisement is to provide information about goods, the second purpose must be to sell them and to make a good profit. These two purposes; however, are related because we can use the information about goods to persuade customers to buy them and so create a demand. The information, then should be selected for this purpose.

            If we select information in order to sell as many products as possible, we will only select those aspects that are attractive. Some of them may be fact, but naturally, others will be opinion. Although people can find out if a fact is true or false; opinions cannot be examined in this way. If we want to sell as many goods as possible, therefore, the advertisement must persuade consumers that the opinion is fact. If we are successful, they will believe that the advertisement is not only reasonable, but true. Hopefully, they will then want to buy the goods.